THE BENEFITS OF WRITING A WHITE PAPER

White papers have long been seen as an archaic and boring approach to sharing expertise. With attention spans getting shorter by the day – companies and individuals often wonder if white papers are still relevant. While it might be harder to capture the attention of consumers, it is possible to do so with compelling research, insightful and educational metrics, and captivating design. 

Three Reasons Why You Should Produce a White Paper:

White Papers Immediately Establish Thought Leadership on a Subject

Your expertise in an industry or field can be outlined in a thought-provoking and well-produced white paper. The opportunities associated with producing a white paper are limitless. It may help you better secure speaking engagements, mentorship opportunities, and visibility with new client groups.

White Papers Are a Secret Weapon in Marketing Strategies

While presentations, brochures or web content are a great way to tell your story, a white paper immediately elevates your expertise due to the statistical research, case studies, testimonials, and metrics it reveals. Even today, white papers are one of the best tools businesses can use to influence and engage buyers. 

Attention Spans May Be Dwindling, But Consumers Appreciate Insightful Information

Research has shown that as consumers become more educated and savvier, they are willing to take their time to see if a product or service benefits them. A well-produced white paper offers potential buyers well-packaged and targeted information about services, a company’s expertise, and even its values and social impact.

According to a TechTarget report, 91% of IT buyers found white papers to be the second-most effective type of content in the buying process, ranking higher than video, webinars, and social media posts (the first was product literature).